Compared to other factors, content marketing will have the biggest impact on companies in 2018, according to business executives: Rather than coming up with new content marketing strategies, refine your existing ones. 8 New Marketing Trends Predicted For 2018. You have to be one step ahead, or at least keep up with the emerging trends, that will impact your marketing success the next time around. Raviv Turner, Co-Founder, of B2B service @CaliberMind said:I'm not sure 'the only-way' is accurate, but that is the sentiment.Kristen Obaid, Always On digital marketing campaigns manager for an international Education company, added:Repeated privacy faux-pas by Facebook, Google and security breaches at other brands leading to the release of customer details have highlighted to consumers that their data isn’t as safe with online brands as they may have once thought. Think about the t-shirt cannon at a baseball game. Reducing these can speed up your authority in Google and your page load speeds (both good things).When appropriately moderated, user-generated content can be a powerful tool for your website both for SEO and for user experience. Persado is an interesting tech here.Persado uses a copy impact classification applied to existing copy, which is used to tailor copy and calls-to-action on an individual basis.For example, using Persado Natural Language Generation to run an experiment, Air Canada sparked a higher response using Anxiety language getting a 3% engagement lift, compared to a 5% drop using Exclusivity language, and a 3% drop using Safety language.Another example of  AI application is nutrition and wellness retailer Holland & Barrett using AI to provide better-targeted emails. Shoppable Posts. Customer experience is the new brand currency. By 2022, chatbots are expected to help businesses save over 8 billion dollars a year.Video launched to one of the top forms of content in 2019, and that trend shows no sign of stopping. Be sure to thoroughly research the rules in your state and enforce them for yourself, your team, and the influencer you’re working with so the audience is aware they are being marketed to, and no laws are broken.With the decline of desktop usage and the prevalence of smartphones for the majority of our internet browsing, more websites are created with a mobile-first design. Simple and VERY effective. Well, we’ve nearly made it! Adding interactive sections to your website is a great way to provide value for visitors, get them to engage with your website, and learn more about them.Suppose you were a realtor and added a mortgage calculator to your website. Agile marketing is growing in popularity on social media since brands and marketers have spent the last few years figuring out how to connect and communicate on Facebook, LinkedIn, Pinterest, Twitter, and others. We lean on the machine to help us be more efficient at assembly.”In 2020 we will see companies that got an early start in digital transformation moving to the next phase of digital maturity: customer experience management, or as Adobe’s Copeland put it, “the continuity of the customer experience.”These early movers spent a good part of the past five years or so reorienting their people, processes, and technologies in service of the customer—which, Copeland added, is “the backbone of an effective CX foundation.” Companies leading in CX have real-time, intelligent, and predictive customer data that is core to all of the experiences they create along the journey in marketing, sales, customer service—you name it.Companies that do this really well have built CX teams that involve all of the different stakeholders across an organization and manage the customer experience in a cross-disciplinary way. For online retailers, this is a great way to drive traffic to product pages.Let’s look at this example from Free People on Instagram:This photo is on their feed, and when you tap the photo, the dress name and price appear. Think about how you can update your page titles to indicate what searchers will get when visiting your site. In our So, let's take a look at the 10 trends. In fact, 15 percent of searches we see every day are new — which means there’s always more work for us to do to present people with the best answers to their queries from a wide variety of legitimate sources.

Managing PPC can mean “jumping the line” on search engine result pages. So, other than keeping up with developments in the industry, why should your business care about marketing trend…